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National Space Society partners with Space.com to create new online destination for Ad Astra magazine, and appoints Imaginova Corp. publisher of magazine

WASHINGTON, Jan. 31, 2005 - The National Space Society (NSS) today announced a strategic partnership with Space.com publisher Imaginova Corp. under which Imaginova will be appointed the publisher of Ad Astra, NSS' flagship magazine. In addition, Imaginova will create a new destination on SPACE.com: Ad Astra Online, a subsection on SPACE.com devoted to the ideas and opinions of the Society and its membership.

Available immediately, Ad Astra Online (http://www.space.com/adastra) expands the magazine's audience, providing NSS members with breaking news and interactive content, while strengthening NSS's ability to influence the nation's space agenda in both the public and private sectors. Meanwhile, the redesigned print magazine will focus on exploring the pioneering ideas, policies and technologies required to make humanity a spacefaring civilization. An aggressive growth plan will drive the magazine to new audiences across the country.

"Ad Astra literally means 'to the stars,'" said George Whitesides, Executive Director of the National Space Society, "and we're excited that Imaginova's publishing and Web expertise will take Ad Astra to entirely new heights. Not only will Ad Astra expand its in-depth coverage of space policy and legislation, global space initiatives and scientific discoveries, Ad Astra Online will provide NSS with an unparalleled Web presence on Space.com that will greatly extend our reach and influence on key space exploration issues."

With the new partnership, Anthony Duignan-Cabrera, the managing editor of SPACE.com joins Ad Astra magazine as Editor-in-Chief..

"It is exciting to play a pivotal role in advancing the efforts of NSS," Duignan-Cabrera said. "Our plan is to grow Ad Astra into a world class publication, with a strong editorial voice providing independent analysis and opinion on the key policies, people, and discoveries that guide human programs in space. We intend to make Ad Astra the "go to" magazine for members of the scientific, government, and aerospace sectors as well as space advocates everywhere."

The first edition of Ad Astra magazine under this new agreement will be published in mid-February. Special subscription rates will be available immediately via both Space.com and NSS.org.

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About the National Space Society:
The National Space Society (NSS) is an independent, grassroots organization dedicated to the creation of a spacefaring civilization. Founded in 1974, NSS is widely acknowledged as the preeminent citizen's voice on space. NSS counts thousands of members and over 50 chapters in the United States and around the world. The society also produces Ad Astra magazine, the award-winning periodical chronicling the most important developments in space. For more information about NSS, how to join or donate, or the annual conference, visit http://www.nss.org.

About Imaginova
Imaginova(TM) is an integrated multimedia content and commerce company capturing people's fascination with space, science, and technological innovation. Formed in 1999, the company's brand franchises include: Orion Telescopes & Binoculars®, the largest multi-channel marketer of telescopes accessories and binoculars. Starry Night(TM), the world's leading family of astronomy products; SPACE.com®, a web site that offers rch and compelling space, astronomy and technology content; the newly launched LiveScience(TM), focusing on innovative and intriguing science and technology; Space News®, the premier business-to-business internatioaa news weekly dedicated to commercial and military space and satellite communications businesses; Space at the Crossroads(TM) and Strategic Space(TM), annual industry conferences.

Imaginova is backed by a prestigious group of investors including: Venrock Associates, SpaceVest, Gannett Co., and Blue Chip Venture Company, as well as well-recognized leaders in the space, business and media communities.

Imaginova(TM) is headquartered in New York City with offices and news bureaus in Virginia, Toronto and Paris

For More Information:
George Whitesides
Executive Director
National Space Society
Email: george@nss.org
Telephone: (202) 429-1600


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Updated Tue, Jul 22, 2008 at 14:51:27
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